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Proven Leaders in Business Development
Only PFP offers true credit union first business development services. Our SEG marketing department works with your business development team to expand your outreach efforts with SEGs, at no cost to the credit union.
PFP's Business Development Coordinators assume the responsibility of contacting your SEGs, scheduling SEG site visits, and publicizing each visit with customized posters, payroll stuffers and email blasts. Then, our trained sales representatives bring the credit union to the SEG site to sign up new members and cross-sell services.
Our Business Development program includes employee awareness campaigns and individual meetings with each employee. Marketing services are available to both new and existing SEGs. Representatives will re-visit the work-place on a regularly scheduled basis. When enrolling new SEGs, typically more than 60% of the employees we visit with will choose to become members of the credit union, taking advantage of multiple benefits including loan and deposit programs, credit cards and The Family Security Plan®. Detailed activity reports are provided monthly, so you can chart the success of this program.
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| Results at New SEGS |
Bloomsberg
Mills, Inc. |
Ames Rubber
Corporation |
Motor Age
Inc. |
Bel Art
Productions |
| Eligible Employees |
300 |
400 |
240 |
167 |
| New Members |
151 |
187 |
142 |
97 |
| ATM Cards |
136 |
53 |
95 |
138 |
| Telephone Processing |
151 |
155 |
141 |
97 |
| Club Accounts |
15 |
14 |
18 |
2 |
| Checking Accounts |
76 |
11 |
53 |
18 |
| Loan Applications |
0 |
0 |
2 |
1 |
| Visa Cards |
12 |
21 |
55 |
15 |
| Net Pay Deposits |
26 |
2 |
110 |
88 |
| Payroll Deduction |
125 |
185 |
32 |
9 |
| The Family Security Plan |
87 |
21 |
87 |
73 |
| Results at Existing SEGS |
Time Warner
Cable of NYC |
Whiting
Healthcare |
B.A.R.C. |
Forest Haven
Nursing Home |
| Eligible Employees |
431 |
250 |
450 |
175 |
| Existing Members |
176 |
147 |
200 |
36 |
| New Members |
210 |
44 |
93 |
82 |
| ATM Cards |
202 |
41 |
80 |
60 |
| Telephone Processing |
210 |
40 |
93 |
82 |
| Club Accounts |
56 |
4 |
8 |
33 |
| Checking Accounts |
120 |
37 |
18 |
19 |
| Loan Applications |
3 |
0 |
2 |
1 |
| Visa Cards |
16 |
5 |
7 |
7 |
| Net Pay Deposits |
66 |
41 |
11 |
3 |
| Payroll Deduction |
210 |
3 |
82 |
80 |
| The Family Security Plan |
197 |
37 |
85 |
63 |
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